New Business Models?

In a long and interesting article on the car manufacturing and dealership sector in America, Nicholas Moryl makes some telling points about the “old” industrial model car brands and the new software model of Tesla (see source link below).

He says: “The existing problems with the car manufacturer business model and end product are a reflection of the fragmented interests of the manufacturer, its parts suppliers, and its dealership network.”

He continues that this approach means that, currently, “manufacturers need to satisfy dealers first and consumers second”.

He also implies that the various parts suppliers, like the car manufacturers and assemblers themselves, are not necessarily building for quality or longevity, but rather for speedy and cost-efficient manufacture, looking just at the short-term.

The result for most car manufacturers, he says, is, “largely mediocre products that leave consumers uninspired.”

Tesla-Model-S-P90D-interior-600pxHe sees Tesla as a harbinger of new and necessary — and can we say, exciting — ways of doing business. He says Tesla is a technology company rather than an industrial company, and lauds their ability to incorporate internet update functions right into the control unit software on their vehicles.

In other words, Tesla not only sells direct to consumers but it doesn’t need a dealership/services sub-sector to perform repairs and updates.

The customer deals directly with Tesla for its high-tech products, gets support directly from Tesla, and can receive automatic software updates from Tesla.

Now that sounds a LOT like the Apple business model!

apple-store-new-graphics-600px

Source: https://medium.com/swlh/the-model-3-and-the-future-of-cars

30 million listeners can’t be wrong!

“Group Therapy describes the relationship between us, our music and our audience and the magic that happens when they interact. Our radio show is our biggest weekly interaction with our fans…. It is global Group Therapy.”

above-beyond-group-therapy

With a weekly audience of 30 million listeners worldwide via its 156 FM and satellite partners, Above & Beyond’s radio show Trance Around The World (#tatw) was renamed Group Therapy from Saturday 10 November – a sign of the unstoppable momentum of the Group Therapy phenomenon.

So now it will be #abgt rather than #tatw – #TATW = #ABGT

And we are happy to report the first 4 sets of #ABGT continue the extraordinary quality of the previous #TATW “handbag”, proving that freemium is an awesome way for musicians and producers to connect and succeed in the connected, networked, social media generation.

2011 Results – Girls More Popular Than Guys!

Okay, we know, of course girls are more popular than guys. But 9-to-1 more popular?!?! That’s the overwhelming case in Bing search results for 2011.

What? I'm excluded?!?!

There’s more bad news for guys as well. But first, some obvious results:

Britney Spears, Katy Perry, Lady GaGa and Megan Fox are in the top 10 searches for People! Not for celebs or musicians or whatever, but for People. (Although, of course, the first three are also in the top 10 results for Musicians.)

Man needs the moves to succeed!

Unexpected results were that Kim Kardashian took the number 2 slot, while the resurgence of interest in Jennifer Aniston landed her in slot 3. Not unexpected but probably for all the wrong reasons, Lindsay Lohan took the 4 slot.

So that takes care of 7 of the top 10 slots. Number 5 was Jennifer Lopez and number 10 was Miley Cyrus, which shows hard work combined with musical talent can help keep people involved and connected for years.

So the only guy to get into the Top 10 People for 2011 was Justin Bieber. (That’s the bad news bit, especially if you’re a hunk, movie star, gridiron champ or even president of a country.)

2011 Results – Tennis More Popular Than Any Other Sport!!

Maria Sharapova - action on the court

Bing searches, which favour the US population, have revealed a number of interesting statistics for the 2011 “year of the web”. In short, tennis stars were the most searched. But no Fed or Rafa!

Maria Sharapova - a model citizen off court

Girl Power! Yes – a woman was the top searched sports star for the year. And that’s not all. Tennis Power – now triple the strength!!!

In a terrific year for women’s tennis, with plenty of great matches and new champions, the comeback kid known as Masha was the top of the list for Bing peeps. And two of Masha’s competitors were in top 5 places. The quick list:

1. Maria Sharapova (tennis)
2. Tiger Woods (probably for off-green as much as on)
3. Serena Williams (tennis)
4. Brett Favre (gridiron)
5. Caroline Wozniacki (tennis)

Maria and Caroline keep people interested for positive reasons – as tennis champions and attractive people. No need for tantrums, affairs or stunts to keep them on the web radar.

Two Clicks And You’re Out! Facebook ‘Like’ Revolt

The end is nigh for much of Facebook’s F8 mayhem. And among the biggest losers will be musicians, authors, artists and anyone else that tries to blackmail users to use the Like button.

You’ve all seen the trick:

  • click on a link for a “free” download
  • click from a webzine to a bio
  • click on a “news” item for more info

When you click, you arrive at a Facebook request to “Like” (the page, the brand, the artist) before you can go any further.

No more!

Every Twitter account that tries that trick will start to be Unfollowed.

Every Tech blog that tries that trick will be suspect.

There are three key reasons the Like scam will now fail wholesale:

  • when users take two clicks to reach something they should reach in one click, they lose interest rapidly
  • when users click Like they become part of Facebook’s “know you and sell you” data empire
  • the failing Digg, Stumble and similar content farms showed the junk aspect of processes similar to Like

So next time you get a blackmail attempt to Like something, don’t.

Facebook slump in the UK, but youth interests are solid

Although half the UK population is said to be on Facebook, recent statistics show that FB accounts for less than one eighth of UK internet usage.

The infographic below, created by Experian Hitwise, allocates a month’s usage into one hour:

Although all “Social Media” is grouped together, Facebook only accounts for half of that pie slice.

Therefore, the standard web usage of Entertainment, News, Email, Shopping and Travel continues to dominate.

Complete analysis is clouded, however, with a huge one-third of internet time being left vague, called Other. My guess, based on many other surveys, is that Other will include a lot of youth-oriented sites like YouTube, iTunes, Vevo etc. And that’s where the real importance lies!

Live Social-Media Reality Mash-Up Challenge – Whew!

We’re not sure if this is a trend yet, but it could certainly be a trending topic! Take 21 Top 20 stars and create a prize-draw competition for the public, topped with a Reality Show Challenge for the performers. Add in a jetset location like Valletta on Malta and “swag bags” worth $15,000 and this sounds like great fun – and great entertainment.

The excitement comes from imagining your favourite music artists in a live mash-up performance – which then becomes real. As well as the live shows, Festival At Large intend to provide both streaming and download options for the events. Their tag line of “Festival At Large is wherever you are” is definitely making full use of our modern, connected world.

Just one example from their growing collection of videos proves the point. What do you get when you mash-up Miley Cyrus with Chicago in a cleverly synced video? You get this:

Now that you understand the plan, it could be time to get mashing yourself into tip top YouTube form. Rumour is American Idol will be using video submissions soon to help in the heats!