Live Social-Media Reality Mash-Up Challenge – Whew!

We’re not sure if this is a trend yet, but it could certainly be a trending topic! Take 21 Top 20 stars and create a prize-draw competition for the public, topped with a Reality Show Challenge for the performers. Add in a jetset location like Valletta on Malta and “swag bags” worth $15,000 and this sounds like great fun – and great entertainment.

The excitement comes from imagining your favourite music artists in a live mash-up performance – which then becomes real. As well as the live shows, Festival At Large intend to provide both streaming and download options for the events. Their tag line of “Festival At Large is wherever you are” is definitely making full use of our modern, connected world.

Just one example from their growing collection of videos proves the point. What do you get when you mash-up Miley Cyrus with Chicago in a cleverly synced video? You get this:

Now that you understand the plan, it could be time to get mashing yourself into tip top YouTube form. Rumour is American Idol will be using video submissions soon to help in the heats!

Life imitating art – and Web 2.0 inspires fashion

Vogue Italia inspired by Twitter and TwitPic/TweetPic

Models of today are of the iShot generation and Vogue Italia decided to reflect the importance of self-image in a TwitPic/TweetPic way, allowing the models to pose and shoot themselves.

This Twitter-focus is the second major feature by Vogue Italia on Web 2.0 after they ran a webcam/YouTube issue in January 2007.

Vogue Italia inspired by the iShot generation

We applaud this approach. Just as changes in cameras aided creativity, often in new ways, so too has the web assisted, developed and changed our ideas of creativity and communication.

Good or bad? We think good, very good. And is the medium still the message? Well from our perspective, the medium is definitely a very large part of the message. Enjoy.