The failure of VEVO gets worse

Despite the ongoing hype by the music industry suits about VEVO being so great, users stay away in droves. Some recent and very contrary views explain some of the issues.

As we noted in an earlier post, VEVO has really low visitor numbers – click here. The news has been getting worse. Even when people visit the site they run away again, fast. Here is the chart to prove it:

bounce rate of vevo compared with youtube and myspace

The higher the Bounce Rate, the less time visitors stay. Google Analytics specialist Avinash Kaushik has stated: “My own personal observation is that it is really hard to get a bounce rate under 20% while anything over 35% is cause for concern. Above 50% is worrying.”

The chart shows YouTube is fabulous, very close to the 20% optimum. Even MySpace, despite its troubles, has still managed to stay below 40%. But VEVO is still climbing, now well into the extreme danger zone.

So it is silliness in the extreme to see Mary McKnight, aka @REBlogGirl at a Major Record Label, make extravagant and incorrect claims about VEVO. She said: “VEVO has really taken off … and is driving in more people than Hulu! The premium content model is leveraging fan base against both artist brand and artist product to deliver exactly what the fan wants – the ON DEMAND ALL ACCESS PASS to their favorite artist. It’s a simple model and it is working on Vevo.”

Except it is clearly not! Why do major music labels continue with this selective blindness to what is really important to fans.

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Top Web Charts for 2008 – Paris Hilton and Anna Kournikova still No 1

In a year of enormous turmoil in the physical world it is wonderful to see the virtual world of the web has steadfastly held to its primary concerns – girls/women and celebrities. And we love it!

So even though there is a new celebrity in the Top Women searches on Lycos – Sarah Palin – it is perhaps no surprise to see the other 4:

1. Paris Hilton
2. Sarah Palin
3. Britney Spears
4. Pamela Anderson
5. Holly Madison

Celebs also dominated the Top News Stories as well, with Heath Ledger, Clay Aiken, Paul Newman and Jennifer Hudson of more interest than earthquakes and wars.


Meanwhile, the public chose Top Sports Stars who combined attractiveness along with accomplishment – again, no great surprise:

1. Anna Kournikova
2. Danica Patrick
3. Maria Sharapova
4. Michael Phelps
5. Serena Williams

And interesting to see Anna is still such a darling of webfolk.
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