Spotify figures suggest failure

The first 6-month figures for Spotify suggest what we’ve all known – the concept is likely to fail. With users streaming an astonishingly low average of just 370 tracks in the 6 months, the service is not meeting music-lover needs.

Looking at the figures in more detail, 370 tracks breaks down to:

  • average usage is just 2 tracks per day (yes, TWO only)
  • average usage is significant as Spotify claims no “honeymoon” drop-off

Also of note is that ONE THIRD of tracks available on Spotify have never been streamed.

As to the music choices, Lady GaGa dominated the Spotify charts along with Now That’s What I Call Music compilations and the Clubland CDs. Which suggests Spotify is the new, online version of Woolworths – a music service for people who don’t follow music for quality or depth.

No problem with people enjoying good pop music, but professional services like iTunes and Last.FM will continue to dominate for serious music lovers.

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Girls On Top … in Social Media Music

The end-of-year and end-of-decade lists are pouring in, like glittering snowflakes of joy. Set aside any prejudices you may have about musical styles and enjoy the moment – girls are on top of the charts again.

Regular readers will know we love Last.FM (and also Pandora) for the excellent way they stream music to suit all tastes. You can fine-tune the song selections at will, so the Top 10 lists from large Social Media sites give a positive result. In contrast, the old radio Top 10 playlists tended to be influenced by music bias and marketing demands rather than popularity.

The Best of 2009 for Last.FM users is based on the number of tracks ‘scrobbled’ and the published results include the number of listeners. The list shows, again, the popularity of modern girls over the wimp metrosexual guys. The Top 15 reveal:

  • 5 girls
  • 4 rock bands
  • 4 indie bands
  • 1 mixed band
  • 1 guy

with Lady GaGa at No.1 and a large margin to No.2.

Our exclusive chart shows the Top 6 as they have the most significant numbers:

Lady GaGa tops LastFM chart

The only other stand-out number is the 1 million listeners for Muse (at No.14) but they only received 5.3m scrobbles.

MTV Top Women of the Year 2009

Lady GaGa 2009

Lady GaGa in a Ziggy moment

With sales of singles and albums topping most lists around the world, Lady GaGa had a tremendous 2009. MTV has put together its list of the “Top Women of 2009” and there is a surprising range.

As expected, music is to the forefront yet there are many styles represented. The addition of Kristen Stewart of Twilight fame is intriguing as she is one of the less-celebrity-minded young film stars, often criticised for her moody, even gothic image.

Taylor Swift mixes cute and glamour with ease

Taylor Swift mixes cute and glamour with ease

The year belongs to Lady GaGa for music and style and attitude as she conquered the charts and our hearts and minds. Style icon? You bet! Perhaps no surprise, though, that Adam Lambert of American Idol named Lady GaGa as his personal Woman of the Year. Lambert declared, “Everyone knows that I get all obsessed over her.”

Lady Gaga’s album The Fame was responsible for hit singles but also proved to be a thematic triumph. In our view very few people since the Ziggy days of David Bowie have made such an impact in terms of futuristic style.

Here, then, is the MTV list of the Top Women of 2009:

Kristen Stewart is more the rebel

Kristen Stewart is more the rebel

1. Lady Gaga

2. Taylor Swift

3. Rihanna

4. Beyoncé

5. Miley Cyrus

6. Britney Spears

7. Kristen Stewart

8. Susan Boyle

9. The Kardashians

The last two names emphasise a few other aspects of modern culture, none more than reality tv. But Susan Boyle also shows that popularity and talent can span the globe. Some say The Beatles had a struggle to conquer America. Susan certainly didn’t.