2011 Results – Girls More Popular Than Guys!

Okay, we know, of course girls are more popular than guys. But 9-to-1 more popular?!?! That’s the overwhelming case in Bing search results for 2011.

What? I'm excluded?!?!

There’s more bad news for guys as well. But first, some obvious results:

Britney Spears, Katy Perry, Lady GaGa and Megan Fox are in the top 10 searches for People! Not for celebs or musicians or whatever, but for People. (Although, of course, the first three are also in the top 10 results for Musicians.)

Man needs the moves to succeed!

Unexpected results were that Kim Kardashian took the number 2 slot, while the resurgence of interest in Jennifer Aniston landed her in slot 3. Not unexpected but probably for all the wrong reasons, Lindsay Lohan took the 4 slot.

So that takes care of 7 of the top 10 slots. Number 5 was Jennifer Lopez and number 10 was Miley Cyrus, which shows hard work combined with musical talent can help keep people involved and connected for years.

So the only guy to get into the Top 10 People for 2011 was Justin Bieber. (That’s the bad news bit, especially if you’re a hunk, movie star, gridiron champ or even president of a country.)

Live Social-Media Reality Mash-Up Challenge – Whew!

We’re not sure if this is a trend yet, but it could certainly be a trending topic! Take 21 Top 20 stars and create a prize-draw competition for the public, topped with a Reality Show Challenge for the performers. Add in a jetset location like Valletta on Malta and “swag bags” worth $15,000 and this sounds like great fun – and great entertainment.

The excitement comes from imagining your favourite music artists in a live mash-up performance – which then becomes real. As well as the live shows, Festival At Large intend to provide both streaming and download options for the events. Their tag line of “Festival At Large is wherever you are” is definitely making full use of our modern, connected world.

Just one example from their growing collection of videos proves the point. What do you get when you mash-up Miley Cyrus with Chicago in a cleverly synced video? You get this:

Now that you understand the plan, it could be time to get mashing yourself into tip top YouTube form. Rumour is American Idol will be using video submissions soon to help in the heats!

New kids on the (rock) block

The success of Daughtry and Allison Iraheta on American Idol, not to mention Adam Lambert, is raising the profile of solid, contemporary rock music again. We rejoice at the demise of lame, wimp and near-emo indie boys and bands. We can almost see the tail-end of the swaggering but limp metrosexual mall rats that make up 90% of the studio-enhanced hip-hop and rap non-singers.

There are surprises on the crossover stars as well, from Florence + The Machine and, of course, Rihanna. Leaving aside Justin Beiber and Usher because it is way too early to know how that will develop, there is new power from an unexpected source.

Miley Cyrus, a new rock divaFrom Pop Princess to Rock Diva

Miley Cyrus has a cowboy star daddy, a rock star brother and a pop star younger sister. Since Miley toured with Trace and took part in a whole lotta head-bangin’, there has been a significant jump in the maturity of her voice, of her song lyrics, and her stage attire. Raunchy Rock Diva emerging from a Disney Pop Image has been done before – Britney Spears, Christina Aguilera – but Miley is, somehow, a more radical evolution.

Miley has lived the cotton-wool life at home and on stage since about age 4 but her family is strongly independent, holding a somewhat unique combination of Christian values and endless creative expression.

Miley says her new album Can’t Be Tamed is all about freedom and empowerment. When asked for more details, Miley said:

The new songs “are about freeing yourself from anything you think is holding you back. And I think that’s really important, especially for girls, because so many people are told, No, you can’t do something, or, You need to be this because mom and dad say that, teachers say this.” And finally, in encouraging young people to follow her example, Miley has also said, “There’s a short amount of time, when you think about it, and no day needs to go by wasted.”

MTV Top Women of the Year 2009

Lady GaGa 2009

Lady GaGa in a Ziggy moment

With sales of singles and albums topping most lists around the world, Lady GaGa had a tremendous 2009. MTV has put together its list of the “Top Women of 2009” and there is a surprising range.

As expected, music is to the forefront yet there are many styles represented. The addition of Kristen Stewart of Twilight fame is intriguing as she is one of the less-celebrity-minded young film stars, often criticised for her moody, even gothic image.

Taylor Swift mixes cute and glamour with ease

Taylor Swift mixes cute and glamour with ease

The year belongs to Lady GaGa for music and style and attitude as she conquered the charts and our hearts and minds. Style icon? You bet! Perhaps no surprise, though, that Adam Lambert of American Idol named Lady GaGa as his personal Woman of the Year. Lambert declared, “Everyone knows that I get all obsessed over her.”

Lady Gaga’s album The Fame was responsible for hit singles but also proved to be a thematic triumph. In our view very few people since the Ziggy days of David Bowie have made such an impact in terms of futuristic style.

Here, then, is the MTV list of the Top Women of 2009:

Kristen Stewart is more the rebel

Kristen Stewart is more the rebel

1. Lady Gaga

2. Taylor Swift

3. Rihanna

4. Beyoncé

5. Miley Cyrus

6. Britney Spears

7. Kristen Stewart

8. Susan Boyle

9. The Kardashians

The last two names emphasise a few other aspects of modern culture, none more than reality tv. But Susan Boyle also shows that popularity and talent can span the globe. Some say The Beatles had a struggle to conquer America. Susan certainly didn’t.

Do kids decide the future stars – The Nick Kids’ Choice Awards say yes

Miley Cyrus - popular with teens and now young adults

The Nickelodeon Kids’ Choice Awards, also known as the KCAs, announced in March/April of each year, are often an early indicator of stars of the coming year or two. As most of the votes come from the nick.com website, it’s reasonable to assume these are media-savvy and YouTube-aware teens and pre-teens.

Also of interest is the results cover a wide range of ages of the winners, so demonstrate the power of marketing into even the younger age groups.

Danica Patrick has inspired millions

Back in early 2008 the winners included:
Reality Show: American Idol
TV Actress: Miley Cyrus
Movie Actress: Jessica Alba
Female Singer: Miley Cyrus
Song: Girlfriend – Avril Lavigne
Female Athlete: Danica Patrick
Wannabe Award: Cameron Diaz

The Wannabe Award is presented to the best celebrity role model or inspiration. Previous winners have included Paula Abdul, Whitney Houston, Janet Jackson, Queen Latifah, Tia D. and Tamera Mowry (of Sister, Sister) and talk show host and actress Rosie O’Donnell.

As well as having considerable natural talent, a combination of staying fit alongside good marketing can make sure you photo stays in the news – and on the web. Our photos show Miley Cyrus in more relaxed mode (left) and Danica Patrick (right) in a promotional shoot. The 2009 nominations and voting are open, so we wait the results with interest.