2011 Results – Girls More Popular Than Guys!

Okay, we know, of course girls are more popular than guys. But 9-to-1 more popular?!?! That’s the overwhelming case in Bing search results for 2011.

What? I'm excluded?!?!

There’s more bad news for guys as well. But first, some obvious results:

Britney Spears, Katy Perry, Lady GaGa and Megan Fox are in the top 10 searches for People! Not for celebs or musicians or whatever, but for People. (Although, of course, the first three are also in the top 10 results for Musicians.)

Man needs the moves to succeed!

Unexpected results were that Kim Kardashian took the number 2 slot, while the resurgence of interest in Jennifer Aniston landed her in slot 3. Not unexpected but probably for all the wrong reasons, Lindsay Lohan took the 4 slot.

So that takes care of 7 of the top 10 slots. Number 5 was Jennifer Lopez and number 10 was Miley Cyrus, which shows hard work combined with musical talent can help keep people involved and connected for years.

So the only guy to get into the Top 10 People for 2011 was Justin Bieber. (That’s the bad news bit, especially if you’re a hunk, movie star, gridiron champ or even president of a country.)

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Spotify figures suggest failure

The first 6-month figures for Spotify suggest what we’ve all known – the concept is likely to fail. With users streaming an astonishingly low average of just 370 tracks in the 6 months, the service is not meeting music-lover needs.

Looking at the figures in more detail, 370 tracks breaks down to:

  • average usage is just 2 tracks per day (yes, TWO only)
  • average usage is significant as Spotify claims no “honeymoon” drop-off

Also of note is that ONE THIRD of tracks available on Spotify have never been streamed.

As to the music choices, Lady GaGa dominated the Spotify charts along with Now That’s What I Call Music compilations and the Clubland CDs. Which suggests Spotify is the new, online version of Woolworths – a music service for people who don’t follow music for quality or depth.

No problem with people enjoying good pop music, but professional services like iTunes and Last.FM will continue to dominate for serious music lovers.

Girls On Top … in Social Media Music

The end-of-year and end-of-decade lists are pouring in, like glittering snowflakes of joy. Set aside any prejudices you may have about musical styles and enjoy the moment – girls are on top of the charts again.

Regular readers will know we love Last.FM (and also Pandora) for the excellent way they stream music to suit all tastes. You can fine-tune the song selections at will, so the Top 10 lists from large Social Media sites give a positive result. In contrast, the old radio Top 10 playlists tended to be influenced by music bias and marketing demands rather than popularity.

The Best of 2009 for Last.FM users is based on the number of tracks ‘scrobbled’ and the published results include the number of listeners. The list shows, again, the popularity of modern girls over the wimp metrosexual guys. The Top 15 reveal:

  • 5 girls
  • 4 rock bands
  • 4 indie bands
  • 1 mixed band
  • 1 guy

with Lady GaGa at No.1 and a large margin to No.2.

Our exclusive chart shows the Top 6 as they have the most significant numbers:

Lady GaGa tops LastFM chart

The only other stand-out number is the 1 million listeners for Muse (at No.14) but they only received 5.3m scrobbles.