Live Social-Media Reality Mash-Up Challenge – Whew!

We’re not sure if this is a trend yet, but it could certainly be a trending topic! Take 21 Top 20 stars and create a prize-draw competition for the public, topped with a Reality Show Challenge for the performers. Add in a jetset location like Valletta on Malta and “swag bags” worth $15,000 and this sounds like great fun – and great entertainment.

The excitement comes from imagining your favourite music artists in a live mash-up performance – which then becomes real. As well as the live shows, Festival At Large intend to provide both streaming and download options for the events. Their tag line of “Festival At Large is wherever you are” is definitely making full use of our modern, connected world.

Just one example from their growing collection of videos proves the point. What do you get when you mash-up Miley Cyrus with Chicago in a cleverly synced video? You get this:

Now that you understand the plan, it could be time to get mashing yourself into tip top YouTube form. Rumour is American Idol will be using video submissions soon to help in the heats!

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Girl Power – The Top 10 World Concert Tours of 2009

The Top 10 World Concert Tours of 2009 reveal, again, that the girls are on top in music, taking 4 slots to just one by the guys.

Will Lady GaGa hit the top 10 tours in 2010

Will Lady GaGa hit the top 10 tours in 2010

It seems the public prefer the music and vocal talents of modern songstresses, not to mention their entertaining stage shows. In contrast the constant marketing and self-promotion by metrosexual males appears to be falling on deaf ears.

The numbers are impressive too, with hundreds of millions of dollars supporting the claim that the public ignore most critics and their constant bellowing about male musical puppets. The ranks and numbers for the girls are:

2. Madonna :: 2.18 million seats grossing $222m
5. Pink :: 1.55 million seats grossing $102.8m
7. Britney Spears :: 1.09 million seats grossing $94.8m
9. Tina Turner :: 0.8 million seats grossing $86.3m

The bands filling the other top 10 slots were U2 (No.1), Bruce Springsteen (No.3), AC/DC (No.4) and Coldplay (No.10). Classical star Andre Rieu was at No.6 and the joint Billy Joel & Elton John tour made it to No.8.

That’s right, not one solo male star in the top 10 for world tours between Dec 2008 and November 2009. Girls are doing it for themselves – and the public love it.