Facebook slump in the UK, but youth interests are solid

Although half the UK population is said to be on Facebook, recent statistics show that FB accounts for less than one eighth of UK internet usage.

The infographic below, created by Experian Hitwise, allocates a month’s usage into one hour:

Although all “Social Media” is grouped together, Facebook only accounts for half of that pie slice.

Therefore, the standard web usage of Entertainment, News, Email, Shopping and Travel continues to dominate.

Complete analysis is clouded, however, with a huge one-third of internet time being left vague, called Other. My guess, based on many other surveys, is that Other will include a lot of youth-oriented sites like YouTube, iTunes, Vevo etc. And that’s where the real importance lies!

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