Facebook Top Status Trends of 2009 – Parochial? Moi?

The conclusions in our previous post relating to Facebook (see below) have been supported by the platform itself. In releasing their Top Status Trends of 2009, Facebook confirm the generic and parochial nature of its content.

As you can see from their chart, Facebook is overloaded with its “applications” which in most cases are self-play games that users try to get their friends to join. The No.2 concern of Facebookers is self-woe in various forms, courtesy of the F**K My Life tag, with No.3 continuing a more specific self-concern.

We’re still not cheerful even at No.4 with its obsession over Celebrity Deaths and self-focus continues at No.5 with Family. Facebookers manage something other than self at Numbers 6 and 7 and then it’s back to self-concern with No.8 Health Care.

Facebook top status trends 2009

While it may seem harsh to say most Facebookers are concerned with self and family, No.9 is the self-referencing FB and No.11 is also a focus on self in relation to milestones. No.13 is undoubedtly my-Yard and No.15 is as explicit as can be – “I”.

Conclusion: Facebook is the place to be if your interests are yourself.

Reference:

Why YouTube is more important than Facebook

Why Twitter desperately needs YouTube and blogs – Social Media 2009 part 3

Although there have been some excellent and powerful examples of the communication benefits of the Twitter platform, most usage is casual (“just got home”, “just saw … in a shop window”). Therefore most usage on Twitter is little different to a status update on MySpace of Facebook.

There are also significant tweets that relate to information other than updates for family, friends or acquired followers. Sometimes that content becomes a trending topic, especially if tweets include hashtags. Even in those cases, however, Twitter is not the important part of the communication:

  • tweets are signposts
  • YouTube or blogs are the main destination
  • TwitPic or TweetPhoto (etc) are service stops
  • tweets are enhanced SMS messages

Twitter has many good points, however, and can be seen as a platform that provides options for:

  • replacing multiple one-to-one phone communication
  • replacing multiple SMS texts
  • an alternative to email (DM etc)
  • allowing status updates to be fully public

The last point is why Facebook has changed its privacy options. Once Google started to include Twitter content into search results, techies and CEOs on every other platform rushed to get on the “public trending” bandwagon.

As part 1 of this series showed, Google is in decline. However, search and trend are still big business and so big money. But as imeem and MySpace have found out in 2009, finances can go into decline once the Google dollars dry up.

If Twitter and/or MySpace and/or Google are to stop their decline or even recover, they need something solid. As web users have shown, they want content. In the past they were happy with the haphazard results of a search engine. But today’s web users will abandon one platform and try another, all within the space of 12 months.

Conclusion: crafted content is essential for success.

YouTube, BlogSpot, Twitter statistics for 2009

YouTube, BlogSpot, Twitter statistics for 2009

In other words, the way YouTube and blogs wrap content within context is the most likely model to succeed into the new decade. Magazines and newspapers were great at content delivery a few decades ago. The only ones making good money today tend to be in particular niche markets (finance, technology, entertainment, fashion, music, lifestyle, etc).

So called “general interest” newspapers and magazines with their social or political bias are in decline. We would rather gather our news from a selection of RSS feeds. Those feeds may come from established newspapers or magazines but will be balanced with feeds from special-interest blogs or a variety of world sources.

Social Media 2009 Executive Summary
The main sources of quality content in the next decade will come from WordPress, BlogSpot and YouTube, plus the new services that develop from those platforms and their ilk.

Why YouTube is more important than Facebook – Social Media 2009 part 2

The inter-relationship between MySpace and YouTube may be almost equal. The much better delivery of music videos on YouTube has probably helped reduce the number of views on MySpace, so contributed to the large increase in views on YouTube. The user experience on YouTube for someone who wants to hear and view music is also much cleaner and faster than on MySpace.

While MySpace remains a useful fanspace and gig resource, the decline in popularity has resulted in significant lost revenue, followed by the purchase and collapse of imeem. MySpace will remain relevant for music and niche marketing but:

  • many bands now use blogs for key information delivery
  • many bands now use Facebook for status updates

MySpace and Facebook continue to provide marketing and fanspace updates, yet YouTube captures astonishing numbers of viewers, again reflecting positive choices. Compared to Facebook, however, YouTube offers the high quality of a subscription service, without cost to the users:

  • YouTube Channels
  • YouTube Playlists
  • YouTube integration with other social media

The YouTube numbers are staggering. Yes, Facebook may have achieved monthly traffic of 90 million in 2009 but YouTube can achieve 90 million views on just one clip. For example Miley Cyrus has achieved 146 million views in 2009 with just two songs – The Climb (64m) and Party In The U.S.A. (54m) and those numbers will continue to rise.

Conclusion: YouTube is currently the most important social media platform.

MySpace, YouTube, Facebook statistics for 2009

MySpace, YouTube, Facebook statistics for 2009

Why WordPress and YouTube matter more than Google – Social Media 2009 part 1

Yes, there has been an explosion of users on Facebook and Twitter during 2009, yet other statistics drop those two platforms into the background. Even with millions of users and rapid growth, the monthly traffic on Twitter has already started to decline.

Our three linked posts provide a thumbnail sketch of growth and change at the end of the decade. They are approximations, best-guesses based on a wide variety of data collection methods. However, even if the numbers are incorrect by a few percent, we are not looking for numerical accuracy. Our interest is in comparing the trends and the relationships between the different platforms.

The chart below shows monthly traffic on Google has increased slightly over the past 2-and-a-half years. The more significant numbers are:

  • twice the number of people now use YouTube
  • WordPress has trebled its international user base

Google, one could argue, should have increased as a result of the increased usage on the other major platforms. Our hypothesis is that Google only provides links to content, while the other platforms have distinct advantages:

  • YouTube and WordPress are destinations, positive choices
  • YouTube and WordPress provide better context
  • YouTube and WordPress provide their own internal search and browse functions

In other words we suggest that Google is used mainly by newcomers or by those searching for content types that are new to them. Even Google being pre-loaded onto new PCs and browsers has not resulted in a dramatic rise, despite millions of new PCs and users over the chart period. Conclusion: Google is actually in decline.

Google, YouTube, WordPress statistics for 2009

Google, YouTube, WordPress statistics for 2009

Girls On Top … in Social Media Music

The end-of-year and end-of-decade lists are pouring in, like glittering snowflakes of joy. Set aside any prejudices you may have about musical styles and enjoy the moment – girls are on top of the charts again.

Regular readers will know we love Last.FM (and also Pandora) for the excellent way they stream music to suit all tastes. You can fine-tune the song selections at will, so the Top 10 lists from large Social Media sites give a positive result. In contrast, the old radio Top 10 playlists tended to be influenced by music bias and marketing demands rather than popularity.

The Best of 2009 for Last.FM users is based on the number of tracks ‘scrobbled’ and the published results include the number of listeners. The list shows, again, the popularity of modern girls over the wimp metrosexual guys. The Top 15 reveal:

  • 5 girls
  • 4 rock bands
  • 4 indie bands
  • 1 mixed band
  • 1 guy

with Lady GaGa at No.1 and a large margin to No.2.

Our exclusive chart shows the Top 6 as they have the most significant numbers:

Lady GaGa tops LastFM chart

The only other stand-out number is the 1 million listeners for Muse (at No.14) but they only received 5.3m scrobbles.

Girl Power – The Top 10 World Concert Tours of 2009

The Top 10 World Concert Tours of 2009 reveal, again, that the girls are on top in music, taking 4 slots to just one by the guys.

Will Lady GaGa hit the top 10 tours in 2010

Will Lady GaGa hit the top 10 tours in 2010

It seems the public prefer the music and vocal talents of modern songstresses, not to mention their entertaining stage shows. In contrast the constant marketing and self-promotion by metrosexual males appears to be falling on deaf ears.

The numbers are impressive too, with hundreds of millions of dollars supporting the claim that the public ignore most critics and their constant bellowing about male musical puppets. The ranks and numbers for the girls are:

2. Madonna :: 2.18 million seats grossing $222m
5. Pink :: 1.55 million seats grossing $102.8m
7. Britney Spears :: 1.09 million seats grossing $94.8m
9. Tina Turner :: 0.8 million seats grossing $86.3m

The bands filling the other top 10 slots were U2 (No.1), Bruce Springsteen (No.3), AC/DC (No.4) and Coldplay (No.10). Classical star Andre Rieu was at No.6 and the joint Billy Joel & Elton John tour made it to No.8.

That’s right, not one solo male star in the top 10 for world tours between Dec 2008 and November 2009. Girls are doing it for themselves – and the public love it.