Why WordPress and YouTube matter more than Google – Social Media 2009 part 1

Yes, there has been an explosion of users on Facebook and Twitter during 2009, yet other statistics drop those two platforms into the background. Even with millions of users and rapid growth, the monthly traffic on Twitter has already started to decline.

Our three linked posts provide a thumbnail sketch of growth and change at the end of the decade. They are approximations, best-guesses based on a wide variety of data collection methods. However, even if the numbers are incorrect by a few percent, we are not looking for numerical accuracy. Our interest is in comparing the trends and the relationships between the different platforms.

The chart below shows monthly traffic on Google has increased slightly over the past 2-and-a-half years. The more significant numbers are:

  • twice the number of people now use YouTube
  • WordPress has trebled its international user base

Google, one could argue, should have increased as a result of the increased usage on the other major platforms. Our hypothesis is that Google only provides links to content, while the other platforms have distinct advantages:

  • YouTube and WordPress are destinations, positive choices
  • YouTube and WordPress provide better context
  • YouTube and WordPress provide their own internal search and browse functions

In other words we suggest that Google is used mainly by newcomers or by those searching for content types that are new to them. Even Google being pre-loaded onto new PCs and browsers has not resulted in a dramatic rise, despite millions of new PCs and users over the chart period. Conclusion: Google is actually in decline.

Google, YouTube, WordPress statistics for 2009

Google, YouTube, WordPress statistics for 2009

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About afterthenovel
musician, then journalist, editor, publisher; now web-master and blogger PLUS aspiring author :)

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