Why Twitter desperately needs YouTube and blogs – Social Media 2009 part 3

Although there have been some excellent and powerful examples of the communication benefits of the Twitter platform, most usage is casual (“just got home”, “just saw … in a shop window”). Therefore most usage on Twitter is little different to a status update on MySpace of Facebook.

There are also significant tweets that relate to information other than updates for family, friends or acquired followers. Sometimes that content becomes a trending topic, especially if tweets include hashtags. Even in those cases, however, Twitter is not the important part of the communication:

  • tweets are signposts
  • YouTube or blogs are the main destination
  • TwitPic or TweetPhoto (etc) are service stops
  • tweets are enhanced SMS messages

Twitter has many good points, however, and can be seen as a platform that provides options for:

  • replacing multiple one-to-one phone communication
  • replacing multiple SMS texts
  • an alternative to email (DM etc)
  • allowing status updates to be fully public

The last point is why Facebook has changed its privacy options. Once Google started to include Twitter content into search results, techies and CEOs on every other platform rushed to get on the “public trending” bandwagon.

As part 1 of this series showed, Google is in decline. However, search and trend are still big business and so big money. But as imeem and MySpace have found out in 2009, finances can go into decline once the Google dollars dry up.

If Twitter and/or MySpace and/or Google are to stop their decline or even recover, they need something solid. As web users have shown, they want content. In the past they were happy with the haphazard results of a search engine. But today’s web users will abandon one platform and try another, all within the space of 12 months.

Conclusion: crafted content is essential for success.

YouTube, BlogSpot, Twitter statistics for 2009

YouTube, BlogSpot, Twitter statistics for 2009

In other words, the way YouTube and blogs wrap content within context is the most likely model to succeed into the new decade. Magazines and newspapers were great at content delivery a few decades ago. The only ones making good money today tend to be in particular niche markets (finance, technology, entertainment, fashion, music, lifestyle, etc).

So called “general interest” newspapers and magazines with their social or political bias are in decline. We would rather gather our news from a selection of RSS feeds. Those feeds may come from established newspapers or magazines but will be balanced with feeds from special-interest blogs or a variety of world sources.

Social Media 2009 Executive Summary
The main sources of quality content in the next decade will come from WordPress, BlogSpot and YouTube, plus the new services that develop from those platforms and their ilk.

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About afterthenovel
musician, then journalist, editor, publisher; now web-master and blogger PLUS aspiring author :)

4 Responses to Why Twitter desperately needs YouTube and blogs – Social Media 2009 part 3

  1. Pingback: Why Twitter desperately needs YouTube and blogs – Social Media … | Trendy Blog

  2. thorgaet says:

    Great post and one additional factor springs to mind – what about the influence of MTV over the past decade in terms of attention spans and the “bundling” of music styles?

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