Web to take over from TV soon? Online viewing doubles in two years!

You might have thought the 13-17-year-old bracket have a preference to watch tv shows via the web. That is confirmed with the latest viewing figures for 2008. Almost 3 times more now prefer the online versions, a massive 28% increase over the 2006 figure.

Web to take over from TV

What is more of a surprise is this preference has more than doubled in every age range.

percentage who access full TV programs online 2008 (2006)
13-17 years .. 28% .. (11%)
18-34 years .. 26% .. (12%)
35-49 years .. 16% …. (8%)
50-54 years …. 9% … (1%)

Overall, for all age ranges, 21% now prefer online viewing (compared to 10% in 2006).

With up to a third of the TV audience online, no wonder Apple is reportedly working on a computer-TV combo – iViewer perhaps, or iStream?

If Apple can bring the convenience of the iPod and iTunes to the craziness that is TV programming, we’ll sign up now.

Advertisements

About top10trends
Music has always been a muse and an inspiration, and just occasionally a musician inspires as well

Comments are closed.

%d bloggers like this: